skip to main content
Smiling girl with a cereal bowl

“It hurts to know that kids are hungry. I know as an educator that unless some basic needs are being met for that child: Food, clothing, shelter, love. Without those things, there’s no way they can learn…We are the base for kids to get two of their meals a day.” Lori Villanueva, Superintendent, Coalinga-Huron Unified School District

Smiling girl with a cereal bowl

“I really do fill my cup with being able to help as many people as possible. I used to be at school district board meetings going, ‘It’s our basic human right to eat. And we’re here to feed as many hungry kids as possible.” Frances Montoya Gatewood, Food Service Director, Vaughn Next Century Learning Center

Smiling girl eating an apple

“They don’t have dinner. Kids come in the morning to get breakfast and they’re starving. It’s like, oh, this is all you’re gonna get, I feel bad. It’s like let’s give you more. That’s what we do right now in our district.” Bradley Kraft, Food Service Director, Sandusky City Schools

Smiling boy with a cereal bowl

“Unfortunately, I believe that stigma led to a lot of kids who really needed that breakfast not getting it because they didn’t want to be deemed one of the poor kids. We instituted universal free breakfast for everybody, because we wanted to make sure that every student did start off their day with a good breakfast.” Joe Urban, Director of Food and Nutrition, Greenville County School

Smiling boy standing with arms crossed wearing a backpack

“2020 showed us and our communities how valued our school nutrition programs are. Often, we are second to mind or behind the scenes. Once we are back in school, what we are doing is still great, kids still need meals as much as they did at the beginning of the pandemic.” Maria Anderson, Nutrition Coordinator, Roseville Area Schools

Two smiling girls eating lunch

“Breakfast in the classroom is absolutely incredible. We have seen participation soar when schools have begun offering that.” Reggie Sloan (“Chef Reggie”), District Chef, Fulton County Schools

The Impact We're Making

One of the ways we are achieving our Kellogg’s™ Better Days Promise is by feeding 375 million people in need through food donations and supporting children through feeding programs by the end of 2030. We’re proud of our long-standing partnership with No Kid Hungry, which enables them to help school districts across the U.S. maximize, revamp, and expand school meal programs, as well as guide them both on the ground and through national resources. Since 2015, with Kellogg’s support, No Kid Hungry has:

  • Provided 421 (and counting!) grants across 32 states
  • Served more than 179 million meals
  • Reached more than 1.4 million kids

No Kid Hungry’s work has real-life impact on communities across America.

  • The Oakland Unified School District in California served breakfast and lunch at 12 free meals sites across the district, and they’ve added three more sites and a food truck to their efforts – all of which will also serve supper.
  • Mississippi’s Girls Club & Learning Center is using emergency funding from No Kid Hungry to provide a free breakfast and lunch every day to kids in their community.
  • Wheeling Community Consolidated School District 21 worked to serve an estimated 3,500 meals a day to kids in need at 13 meals sites across their Illinois community.
  • Maryland Congress of Parents and Teachers in Glen Burnie helped hungry kids and families statewide with direct food assistance and food purchasing cards.

Since 2013, Kellogg’s has helped raise nearly $8 million to end childhood hunger in America. Click here to listen to the “Add Passion and Stir” podcast episode between Billy Shore, Executive Chair, Share our Strength featuring Doug VanDeVelde, General Manager, Kellogg Ready To Eat Cereal and Brown Sugar Kitchen Executive Chef, Tanya Holland as they share their insights on food insecurity, giving back to the community and the effects of COVID-19.

Smiling girls in front of a colorful background

Send each receipt separately. Receipts must be submitted within 30 days of purchase and no later than 6/8/23. Awards must be redeemed by 7/10/23 at 11:59 PM (ET). Limit 3 offers per participant. Must be a U.S. resident, 16 years of age or older. See for complete terms and full list of participating products.

Kellogg is donating $5 per purchase to No Kid Hungry with Kellogg’s® Breakfast For All promotion receipt upload. Minimum Donation $50,000 – Maximum Donation $250,000.

No Kid Hungry® is a campaign of Share Our Strength. To learn more go to

No Kid Hungry does not provide individual meals; donations help support programs that feed kids. Learn more at